Every job seeker is against a talented workforce. A workforce with tons of qualifying skills to go with. Skills enough to challenge the struggle to land a gig, making it real easy to overlook a wealth of experiences because they may not fit.
The creativity you need to make a lasting impression lies in experiences, the ability to make them land you the desired gig is key. We all are most natural at showcasing the relevance of our skills, provided we can first make that connection.